TikTok’s For You Page serves users a mix of global and local content. The algorithm often prioritizes videos from creators in the same city, country, or region as the viewer, assuming they’ll find local content more relatable and engaging.
Adding location-specific geotags can help your videos reach nearby audiences who are more likely to connect with your content.
Who this is for: All brands & creators
How to implement: Before publishing a new post, add a destination under “Location” on the post screen
Apple AirTag Irish in London
I engage with a lot of London content, so I’m not surprised the algorithm brought this London-geotagged post to my FYP.
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