Answer FAQs

 A simple way to create helpful TikTok content: mine comments on your past videos for frequently asked or complex questions and create posts to answer them.

Not only does this show your audience that you’re listening, but it also positions you as a resource in your niche.

Who this is for: All brands & creators

How to implement: When you spot recurring themes or queries, create a dedicated video to answer it (and reply to the original comment for added engagement)

Robinson frequently replies to comments from her followers, answering questions about everything from health challenges to social media marketing tips.

Grow your TikTok presence alongside your other social channels using Hootsuite. From a single dashboard, you can schedule and publish posts for the best times, engage your audience, and measure performance. Try it free today.

Understand the algorithm

 To succeed on TikTok, you need to get your content in front of viewers — which means working with the TikTok algorithm. The algorithm ranks content based on user interactions, post details, and device/account settings, with the first two carrying the most weight.

My best advice: Focus on creating TikTok-native content that entertains, educates, or inspires your audience.

Who this is for: All brands & creators

How to implement: Tapping into trending sounds is always a good idea when you’re looking to create algorithm-favored content for your target audience. Learn the full ins and outs in our TikTok algorithm guide

Yes, that is Evanna Lynch and Bonnie Wright (stars from the Harry Potter series)nailing what we want our algorithms to bring us: a trending sound and a highly entertaining Harry Potter x Food Network crossover.

Keep it short and sweet

 On TikTok, less is more. Focus on using short, fast-paced clips and simple editing to hold users’ attention.

This might mean trimming down your content to highlight only the most engaging moments or even speeding up certain parts. It’s not always easy to condense your work, but quick, punchy videos are the ones that hook viewers and keep them coming back for more.

Who this is for: All brands & creators

How to implement: Read our guide on how to edit videos for TikTok

POV your boyfriend is having boys night

Just take a look at the engaging storytelling, which totals only 27 seconds long, above.

Pro tip: If you want advice on editing and pacing, I highly recommend watching videos from any TikTok comedian—they’ve got high-quality, short content figured out.

Use location geotags

 TikTok’s For You Page serves users a mix of global and local content. The algorithm often prioritizes videos from creators in the same city, country, or region as the viewer, assuming they’ll find local content more relatable and engaging.

Adding location-specific geotags can help your videos reach nearby audiences who are more likely to connect with your content.

Who this is for: All brands & creators

How to implement: Before publishing a new post, add a destination under “Location” on the post screen

Apple AirTag Irish in London

I engage with a lot of London content, so I’m not surprised the algorithm brought this London-geotagged post to my FYP.

Ask brands how they found you

 When contemplating brand partnerships, you’ll maximize your results by choosing the ones that naturally align with your brand and audience rather than the other way around.

To deliver the best sponsored content, Robinson always asks brands two questions when they contact her: “What content have you seen that you love/resonates with your brand, and how did you find me?”

Who this is for: All creators

How to implement: When a brand reaches out to you for a potential partnership, ask them how they found you

Optimize for SEO

 ith 40% of young people using TikTok and Instagram for search, all marketers should be thinking about SEO.

Search engines (like Google) now index TikTok videos, thus exponentially increasing the potential reach of your posts. Using SEO best practices gives your posts a better chance of going viral.

Who this is for: All brands & creators

How to implement: Use our free TikTok SEO tool

Eras Tour Outfit NYC

This outfit tutorial video garnered 60% of its 5,000 views from search alone, thanks to the Swiftie-related keywords in the video and post captions.

Put your own spin on trends

 Trends are a key part of TikTok culture, and following ones that make sense for your brand is a tried-and-true method for increasing reach and engagement.

However, Robinson says it’s vital to put your own spin on trends. “Trends are powerful, but the key to standing out is making them your own. The real magic happens when creators tailor them to align with their brand or message.”

Who this is for: All creators & brands

How to implement: “Put your unique spin on trending sounds, challenges, or ideas to align them with your personal style or brand voice,” says Robinson.

When the White House invited Robinson and her friends to visit, they, of course, used the occasion to film their own take on the above trend.