When contemplating brand partnerships, you’ll maximize your results by choosing the ones that naturally align with your brand and audience rather than the other way around.
To deliver the best sponsored content, Robinson always asks brands two questions when they contact her: “What content have you seen that you love/resonates with your brand, and how did you find me?”
Who this is for: All creators
How to implement: When a brand reaches out to you for a potential partnership, ask them how they found you
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