Trends are a key part of TikTok culture, and following ones that make sense for your brand is a tried-and-true method for increasing reach and engagement.
However, Robinson says it’s vital to put your own spin on trends. “Trends are powerful, but the key to standing out is making them your own. The real magic happens when creators tailor them to align with their brand or message.”
Who this is for: All creators & brands
How to implement: “Put your unique spin on trending sounds, challenges, or ideas to align them with your personal style or brand voice,” says Robinson.
When the White House invited Robinson and her friends to visit, they, of course, used the occasion to film their own take on the above trend.
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