Saturday, June 14, 2025

Understand the algorithm

 To succeed on TikTok, you need to get your content in front of viewers — which means working with the TikTok algorithm. The algorithm ranks content based on user interactions, post details, and device/account settings, with the first two carrying the most weight.

My best advice: Focus on creating TikTok-native content that entertains, educates, or inspires your audience.

Who this is for: All brands & creators

How to implement: Tapping into trending sounds is always a good idea when you’re looking to create algorithm-favored content for your target audience. Learn the full ins and outs in our TikTok algorithm guide

Yes, that is Evanna Lynch and Bonnie Wright (stars from the Harry Potter series)nailing what we want our algorithms to bring us: a trending sound and a highly entertaining Harry Potter x Food Network crossover.


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