While pursuing specific goals and trying to replicate others’ successes can be motivating, Nelson-Case cautions against fixating on them.
“Your success depends on many factors like your niche and where you’re based. Everyone’s content creation journey is different; different milestones happen at different times. Your main goal should be trying to improve upon your own numbers with every video you post.”
Who this is for: All TikTok creators & brands
How to implement: Use TikTok analytics to measure the performance of your content over time and understand your benchmarks
Case in point: Nelson-Case may not have as many followers as other creators in his niche, but he’s achieved the rare feat of getting verified.
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