Saturday, June 14, 2025

Be relatable

 Nelson-Case started his TikTok account in the summer of 2021 and has since grown it to over 100,000 followers by posting relatable videos about working in the corporate world.

“I attribute much of my success to posting relatable content and remaining grounded and genuine. How I am on the internet is how I am in real life,” notes Nelson-Case

Who this is for: All TikTok creators & brands

How to implement: Track the comments on all your posts, and look for phrases like “I feel seen” and “I built this FYP brick by brick.” By understanding what resonates with your target audience, you can continually create content that speaks to them.

Check out how one comment, “My FYP really said FOR YOU” strongly signals that this video resonated with Nelson-Case’s TikTok followers.



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