Saturday, June 14, 2025

Go live

 To embody his tips about being genuine, relatable, and asking for feedback, Nelson-Case uses TikTok Lives to connect with his community regularly.

“I do TikTok Lives every Monday evening — it’s a fun way to chat with my community. They ask questions, I ask them questions, and we get to hang out.”

There’s another benefit to using newer features like Livestreams: gaining favor with the TikTok algorithm. Nelson-Case shares, “I’ve heard from other creators that TikTok boosts your content when you do Lives.”

Who this is for: Creators/brands with conversation-style content

How to implement: Pick a repeatable topic/format and consistent time and test it with your audience (more tips in our TikTok Live guide)

Right after I joined this Live, this ASMR creator wrote my name in the sand Genius way to hook viewers and keep them watching!


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