Saturday, June 14, 2025

Stay genuine and consistent

 It can be tempting for influencers and creators to conform to new TikTok trends or copy tactics from viral videos. However, if your goal is to build a community long-term, staying true to your roots is better than constantly reinventing yourself to fit every emerging trend.

“My best TikTok advice: Be genuine and consistent, and remember why you started doing what you did. For me, that’s just trying to make one person’s day with each video I post,” says Nelson-Case

Who this is for: TikTok creators

How to implement: Share content where you speak directly to the camera, and don’t be too scripted. Whether you’re posting new content or doing a duet, staying consistent with your tone and message is key.

Although Nelson-Case’s video content consists mainly of humorous skits, he comes across as genuine in all of them.


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